Ads Placed on Power Line Workers' Boot Soles, Monetizing Citizens' 'Will They Fall?' Gaze
A cash-strapped power company has redefined its 50-meter-high work sites as 'free urban circuses.' By treating passersby's anxious upward stares as 'high engagement,' the company introduced a system to earn ad revenue through QR codes on boot soles. The worker who attracts the most gazes receives a bonus: a brand-new safety harness.
